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Meta Advertising: Answering Frequently Asked Questions

Meta advertising, encompassing platforms like Facebook and Instagram, is a powerful tool for businesses to reach their target audience effectively in today’s digital landscape. However, navigating the intricacies of Meta advertising can sometimes feel daunting. To help you demystify the process, we’ve compiled answers to the most commonly asked questions we hear regarding Meta advertising:


1. How do I create a Meta Business Manager account?

To create a Meta Business Manager account, visit and follow the prompts to set up your account. You’ll need to provide information about your business and verify your identity to complete the process.


2. What are the different types of ad formats available on Meta?

Meta offers a variety of ad formats, including image ads, video ads, carousel ads, slideshow ads, and more. Choose the format that best suits your campaign objectives and target audience. We recommend testing all formats – sometimes you’ll be surprised what ends up taking off!


3. How do I target my audience effectively on Meta?

Utilize Meta’s advanced targeting options to reach your desired audience based on demographics, interests, behaviors, and more. Experiment with custom and lookalike audiences to expand your reach and drive better results. However, make sure not to layer too many audience options together or you run the risk of narrowing your target audience too far and not  getting the reach and impressions you’re looking for. 


4. What is the difference between a boosted post and a Facebook ad?

Boosted posts are regular Facebook posts that you pay to reach a wider audience, while Facebook ads are created using Ads Manager and offer more advanced targeting and customization options. At Blimco, we don’t use or recommend boosted posts – your ad dollars will go much further using Meta ads. 


5. How much does it cost to advertise on Meta?

The cost of advertising on Meta varies depending on factors like your target audience, ad placement, and bidding strategy. You can set a budget that works for your business and adjust it as needed.


6. What are the best practices for writing ad copy on Meta?

Write clear, concise ad copy that highlights the benefits of your products or services and includes a compelling call-to-action. Experiment with different messaging to see what resonates best with your audience. We recommend constantly A/B testing different combinations of ad copy and creative to see what works. 


7. How do I track the performance of my ads on Meta?

Within the Meta Ads Manager, there is a whole selection of tools used for analyzing and reporting on performance. Use Meta’s ad insights tool to track key performance indicators (KPIs) such as reach, impressions, clicks, conversions, ROAS and more. Analyze campaign performance and make data-driven decisions to optimize your ad strategy.


8. How can I optimize my ad campaigns for better results on Meta?

There is no one-size-fits-all answer to this question. Our best advice is to continuously monitor and optimize your ad campaigns based on performance data. Experiment with different targeting, messaging, and creative to find what works best for your audience – A/B testing can be time consuming but so helpful.


9. What are some common mistakes to avoid when advertising on Meta?

Avoid using misleading or deceptive content, violating community standards, or infringing on intellectual property rights. Familiarize yourself with Meta’s ad policies and guidelines to ensure compliance.


10. How can I create custom and lookalike audiences for my ad campaigns on Meta?

Use Meta’s Audience Manager tool to create custom audiences based on your existing customer data or website visitors. You can also create lookalike audiences to reach new users who share similar characteristics to your existing audience. These audiences can sometimes take several days to populate before being available for use, so keep this in mind if you have a deadline that requires one of these custom audiences to be ready!


11. What are some strategies for increasing engagement with my Meta ads?

Experiment with different ad formats, creative elements, and targeting options to drive engagement with your ads. Encourage interaction and feedback from your audience to foster meaningful connections.


12. How do I measure the return on investment (ROI) of my Meta advertising campaigns?

Track key performance metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to measure the ROI of your Meta advertising campaigns. Use this data to evaluate campaign effectiveness and make informed decisions.


13. Where do Meta ads get shown?

Meta ads can be displayed across various placements within Meta’s family of apps and services, including:

  • Facebook: In the news feed, right column, Marketplace, Stories, and video feeds.
  • Instagram: In the feed, Stories, Explore, and Reels.
  • Messenger: In the home tab, Stories, and sponsored messages.
  • Audience Network: On partner apps and websites outside of Meta’s own platforms.

These diverse placements help advertisers reach their target audience wherever they spend their time online. You can choose to target all placements, or opt out of them as desired.


Meta advertising offers businesses a powerful platform to reach their target audience effectively and drive meaningful results. By understanding the fundamentals of Meta advertising and following best practices, you can create and run successful ad campaigns that help you achieve your marketing objectives.


For further support and guidance with Meta advertising, contact our team – we’d love to help. Happy advertising!

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